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NEW B Tuff Jean Styles! Yes guys want extreme comfort too! The reviews are in and guys say these jeans are a game changer! The 12 oz denim is a 98/2 blend that moves with the guy who’s working hard but at the same time they are great lookin’ jeans that will turns some heads! The guys are also telling us they weren’t sure about the cellphone pocket at first (that is on several styles) but that they can’t imagine jeans without them now. No more sitting on your phone or trying to fit it in …

As a competitor I know firsthand how frustrating it is to get your button up shirt hooked on the horn and pop open! It takes all your attention away from your run even if your horse is trying to lay down the run of a life time you will not be in the moment with them, you’ll be trying to hold it all together. So I invented the very first stretch pullover faux button up that looks just like a true button up but with no gapping as it is sewn shut with only 3 top functional buttons. We use t …

If you have ever rode in extreme heat & high humidity …I’m sure you literally had to peel your jeans off because they hold all the sweat in the fabric which is so uncomfortable, right? Well I developed a super lightweight denim jean that is instantly cooler than any other jean on the market. This Breathe wide leg jean is made to do just that BREATHE so you feel cool and comfortable on the hottest of days! Bonus we added sleek cellphone pockets so you can keep it safely on you in case of …