Blog

Breathe Collection

Posted by Lisa Bollin on Mar 8th 2022

Breathe Collection

Back by Popular Demand after being our FASTEST Selling Line EVER!! Our Breathe Collection is Bigger & Better for 2022! Our UnBelievable "Instant Cooling" ultra lightweight, stretch UPF 50+, fab …

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Tuff Winter Collection!

Posted by Lisa Bollin on Jan 13th 2022

Tuff Winter Collection!

The very moment I slipped on my Tuff Winter Fleeced Lined sample jeans I KNEW I had something VERY special that had never been done before. I seriously jumped around with excitement knowing how muc …

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Work Hard Play Hard Pants

Posted by Lisa Bollin on Dec 8th 2021

Work Hard Play Hard Pants

Do you hate being COLD like I do? I used dread winter because I would always have to put on so many layers that I could hardly move, first layer long johns then jeans and then either stiff coverall …

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Every Woman Deserves a Great Fittin’ Jean!

Posted by Lisa Bollin on Oct 18th 2021

Every Woman Deserves a Great Fittin’ Jean!

After working in the apparel business for 30+yrs I knew firsthand how difficult it was for some gals to find jeans that truly fit them whether they were tall, short, pear shaped, hour glass shape, s …

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Athletic Flex Denim for Guys

Posted by Lisa Bollin on Sep 1st 2021

Athletic Flex Denim for Guys

NEW B Tuff Jean Styles! Yes guys want extreme comfort too! The reviews are in and guys say these jeans are a game changer! The 12 oz denim is a 98/2 blend that moves with the guy who’s working hard …

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The Creation of the Original Pullover Button Up:

Posted by Lisa Bollin on Apr 12th 2021

The Creation of the Original Pullover Button Up:

As a competitor I know firsthand how frustrating it is to get your button up shirt hooked on the horn and pop open! It takes all your attention away from your run even if your horse is trying to la …

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