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​“The Original BREATHE Pullover Button Up”

Posted by Lisa Bollin on Jul 22nd 2022

​“The Original BREATHE Pullover Button Up”

Who else hates being HOT and SWEATY when you wear a button up shirt to compete in? I created the solution because I hate being uncomfortable when competing. After a race one day when it was 100 deg …

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Breathe Collection

Posted by Lisa Bollin on Mar 8th 2022

Breathe Collection

Back by Popular Demand after being our FASTEST Selling Line EVER!! Our Breathe Collection is Bigger & Better for 2022! Our UnBelievable "Instant Cooling" ultra lightweight, stretch UPF 50+, fab …

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Tuff Winter Collection!

Posted by Lisa Bollin on Jan 13th 2022

Tuff Winter Collection!

The very moment I slipped on my Tuff Winter Fleeced Lined sample jeans I KNEW I had something VERY special that had never been done before. I seriously jumped around with excitement knowing how muc …

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Work Hard Play Hard Pants

Posted by Lisa Bollin on Dec 8th 2021

Work Hard Play Hard Pants

Do you hate being COLD like I do? I used dread winter because I would always have to put on so many layers that I could hardly move, first layer long johns then jeans and then either stiff coverall …

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Every Woman Deserves a Great Fittin’ Jean!

Posted by Lisa Bollin on Oct 18th 2021

Every Woman Deserves a Great Fittin’ Jean!

After working in the apparel business for 30+yrs I knew firsthand how difficult it was for some gals to find jeans that truly fit them whether they were tall, short, pear shaped, hour glass shape, s …

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Athletic Flex Denim for Guys

Posted by Lisa Bollin on Sep 1st 2021

Athletic Flex Denim for Guys

NEW B Tuff Jean Styles! Yes guys want extreme comfort too! The reviews are in and guys say these jeans are a game changer! The 12 oz denim is a 98/2 blend that moves with the guy who’s working hard …

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