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Most Popular Products

Just TUFF Dark Just TUFF Dark

Just Tuff Dark

If you have been looking for the perfect classy, sleek, slenderizing, yet tuff jean, you have just found them. This clean dark denim is made of 12oz premium denim with 2% spandex for true stretch...
PRICE: $74.99
Work Hard Play Hard Black Work Hard Play Hard Black

Work Hard Play Hard Black

Our Best Seller, Work Hard Play Hard, just got BETTER!! How is that even possible you ask? Well, for starters, they’re now an easy pull-on style with wide elastic waist for a perfect fit! Along with...
PRICE: $99.99
Work Hard Play Hard Navy Work Hard Play Hard Navy

Work Hard Play Hard Navy

Our Best Seller, Work Hard Play Hard, just got BETTER!! How is that even possible you ask? Well, for starters, they’re now an easy pull-on style with wide elastic waist for a perfect fit! Along with...
PRICE: $99.99
Mens Torque Jean Mens Torque Jean

Men's Torque

Your new go-to jeans! No matter where the day takes you, you will love the unmatched denim quality! Strong fading for an extreme look with sharp and defined whiskering. Heavy contrast stitching...
PRICE: $94.99
Tuff Cowgirl Winter Tuff Cowgirl Winter

Tuff Cowgirl Winter

WOW! How can this style get any better you ask? Well, for all those that love the pull-on elastic waist band with adjustable drawstring this NEW Style is for you! We kept the same incredibly warm,...
PRICE: $99.99

New Products

New
Pull-On Flannel Pull-On Flannel

Pull-On Flannel

Pull On Fans you NEED these for the cold season to keep you toasty warm and extremely comfortable! These bootcut jeans are made of our premium Tuff Flex and lined with soft stretch flannel that are...
PRICE: $99.99
New
Good Vibes II Good Vibes II

Good Vibes II

New Look & New High Waist Fit! Eye catching triple white barbwire stitching on these bigger, higher set back pockets are right on trend. Check out this incredible medium wash with the perfect...
PRICE: $94.99
New
ZigZag Bootcut ZigZag Bootcut

ZigZag Bootcut

Tuff Flex Fans you are going to love this style! This bootcut style has a Natural Waist with medium stretch for extreme comfort. Look at this dark clean wash with gray & white zig zag stitching...
PRICE: $99.99
New
Bling It On Bling It On

Bling It On

Bling is Back in a very classy way! Check out these new bootcut jeans that are the super dark clean indigo wash. The silver bling crystals, sequins and studs just pop off this dark wash so...
PRICE: $109.99
New
Buck Off Buck Off

Buck Off

Wow our designer knocked this one outta the park! These are the definition of cool! These trousers have it all in one package! Let’s start with the bucking horses on the back pockets then there’s the...
PRICE: $94.99
New
Savvy Savvy

Savvy

Attention Natural Waist Fans! Check out these new cool medium wash bootcut jeans that have a lot of fun extras going on! Look closely at the amazing thick gray & cream side seam stitching that is...
PRICE: $94.99
New
Honor Honor

Honor

Trouser fans that love our medium stretch “Tuff Flex” you are going to be blown away with these new lighter washed frayed hem trousers! Wow look at the detailing from the triple stitched side seams...
PRICE: $99.99
New
Peacekeeper Peacekeeper

Peacekeeper

One of most popular styles is back! The crossed arrows back pocket jeans have been a fan favorite and everyone who loves our Classic Mid-rise fit is going want to grab a pair of these before they are...
PRICE: $99.99

Recently Posts

Lisa Bollin - Sep 27th 2023

New Pull-On Jeans

These are definitely NOT your grandma's jeans. I'm so excited about my new pull-on style jeans beca…

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Lisa Bollin - Jun 22nd 2023

NEW UltraBreathe Jeans !

Get ready to elevate your denim game to the next level! We're thrilled to unveil our brand-new Ultr…

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Lisa Bollin - Apr 3rd 2023

Cowgirl Tuff Ballcaps

I wear ballcaps 50% of my life so when I designed these new ballcaps I was very picky how they fit…

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Lisa Bollin - Jan 16th 2023

"NEW" ~Bib Overall Work Hard Play Hard Pants

I am so EXCITED to tell you all about my latest design because it's developed off our #1 Selling W…

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