Cowgirl Tuff Company is the path maker that empowers, inspires and transforms our industry and believers. Through our experiences we believe anything is possible. Never Give Up!
Lisa's Story
In 1999 Lisa Bollin, CEO and Director of Design, had a dream to own her own clothing company. With the support of her husband and partner, Kirk, and their daughter Lexie, they started on a journey. What started out in the cornfields of Minnesota and then sold out of the back of a trailer in Litchfield, MN has exploded into one of the leading brands in the Western Industry. Lisa started screen printing tops and retailing them at many major barrel racing events throughout the USA. When she realized she couldn't keep up with the demand, she looked into wholesale and landed her first 18 stores in 2004.
Inspiration
The journey has brought the company so far, inspired many and has become a dream come true! Over the last 11 years, 18 stores have turned into 500 plus stores globally, and a major website.
unBELIEVEable Fit
In 2008, Lisa wanted to try her luck in designing a fashionable western jean, with an emphasis on comfort. That she did! Cowgirl Tuff's jeans are known for their UnBELIEVEable Fit -- whether it's the Classic Mid-Rise Bootcut, the Natural Waist Fit, Tuff Flex jeans or the wide variety of high fashion denim, you will find an UnBELIEVEable Fit that is made just for YOU! After seeing the struggle in the dressing room, Lisa learned how to make the wrong fit into the right fit for the real woman.
Lisa is not slowing down, she has decided to get the cowboys looking fashionable as well. Launched in 2010 was a new men's line that you all know today as B. Tuff Jeans. B. Tuff Jeans are developed by paying attention to detail and using high quality denim for comfort. They're built to stand up to the real life work of the outdoorsman, extreme sportsman, cowboy and everyday man. Most wouldn't know Cowgirl Tuff Company and B. Tuff Jeans is a Minnesota based company run by a woman.
Dreams Come True 
Lisa's journey has been a dream come true. She has hit bumps along the way, but it has only helped build this company to what it is today. She truly lives by her motto: "Even though you've been bucked, kicked, bit & stomped... NEVER GIVE UP!"
Cowgirl Tuff's Mission
Cowgirl Tuff Company is the path maker that empowers, inspires and transforms our industry and believers. Through our experiences we believe anything is possible. Never Give Up!
Our Core Values
WOW It
Do the unexpected! Go the extra mile! Always remain positive!
Team Work
Working hand-in-hand to make a difference, helping others be successful.
Be Respectful
Be sensitive to the needs of others. Accept each other's differences and appreciate their efforts.
Work Hard, Play Hard
Have fun giving 110% in everything you do and celebrate your successes. Take pride in what you do!
Believe in Yourself!
Believe in yourself and share you unique talents.
Brand Vision
To create an ever evolving fashionable product with an UnBELIEVEable Fit that empowers everyone to be confident. We are the path makers who believe in inspiring the spirit of generosity. We will make a difference in the world.